Digital Marketing
About This Course
Learning Objectives
Planning & Executing Digital Marketing Campaigns for Businesses.
Undertake Social Media Marketing
Create and manage Facebook, Instagram, Linkedin & Google Ad Campaign.
Undertake YouTube Marketing
Use Google Analytics & Google Tag Manager
Undertake Email Marketing
Undertake Technical, On-Page & Off-Page SEO
Material Includes
- Grammarly
- Lightshot Screenshot
- Canva
- Facebook Creator Studio
- Facebook Business Manager(Event Manager, Commerce Manager)
- Facebook Business Suit
- Google Keyword Planner For Google Ads.
- SEMRUSH/AHRFs/other Tools For SEO
- Tubebuddy, Wordtracker For Youtube Marketing
- MailChimp, Email Extractors, Email Verifier for Email Marketing.
Requirements
- Basic knowledge of PCs, MS Windows, internet and online proficiency
- Basic knowledge of English (reading/writing/speaking)
- Familiarity with coding (for HTML/ CSS etc.)[NOT MANDATORY]
Curriculum
90h
Introduction
This Digital Marketing Training Program provides a detailed understanding of Digital Marketing concepts, strategies, and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, and integrating digital marketing with traditional marketing.
Covering best practices and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.